BD Platform
Security Operations, Accelerated.
Reframing detection & response around business impact, not security perfection.
Security teams have been sold a story for years: if you build the right program, you’ll stop everything. Every alert gets triaged. Every intrusion gets caught early. Every control works as designed. Every time.
And then reality shows up on a Tuesday.
A weird PowerShell chain. A compromised SaaS account. A third-party tool behaving badly. A host that’s “fine” until it isn’t. An endpoint that phones home to somewhere it shouldn’t. Someone turning off an EDR to troubleshoot and forgetting to turn it back on, etc, etc, etc. Something just happens.
The uncomfortable truth we all already know is that incidents will happen. In an enterprise environment with constant change, sprawling identity surfaces, and a growing supply chain of apps and vendors, “no incidents” isn’t a realistic north star.
But here’s the good news that gets lost in the chase for perfection...
An incident doesn’t have to be a crisis.
An incident should always be handled seriously. But it isn’t automatically a catastrophe.
Treating every detector trip like a five-alarm fire trains everyone to panic and burns out the team. It also misses the point. Saying “an incident means your program failed” is like saying every home builder is a failure because the fire department had to show up once. Stuff happens. The difference is whether the fire spreads.
The real question is simpler ... and more valuable.
Did it create impact?
If your definition of success is nothing bad ever happens, you’ve picked a metric that guarantees disappointment.
Because security operations aren’t about creating a world where nothing ever goes wrong. They’re about creating a world where:
Incidents are evidence that adversaries (and accidents) exist. Crises are evidence that impact was achieved. Those are not the same thing.
Most teams don’t struggle because they don’t care. They struggle because when you’re not prepared, everything looks urgent. There’s no shared “this is what matters” lens, no clean lanes for escalation, and no muscle memory for containment. So every incident shows up as a potential five-alarm fire.
And that’s where things go sideways.
When you don’t have clear impact-based triage and a practiced response motion, you get:
frantic context switching because no one knows what to focus on first
exhausted analysts because every alert becomes a sprint
leadership whiplash (“is this the big one?”)
playbooks that exist on paper but fall apart under pressure
a culture where people hesitate to surface issues because they don’t want to trigger chaos
Chaos leads to stress. Stress leads to bad decisions. Bad decisions lead to bandaids. And bandaids lead to a program that never really improves.
It’s not because the team is weak. It’s because the program hasn’t been set up to stay calm and effective under pressure.
So let’s talk about the shift.
Trying to stop all events is admirable. It’s also not feasible.
The better objective for most enterprises is:
Prevent impact events.
Impact events are the moments that actually change your week, your quarter, or your career:
Many incidents never get close to these outcomes, especially when your program is doing its job.
Those aren’t crises. They are incidents and if it is contained before an impact event, They’re proof the system is working.
This doesn’t mean “ignore the early stuff.” It means connect early signals to impact paths and respond proportionally.
A practical way to think about it:
Ask: How close is this activity to something that would matter to the business?
Your detections should increasingly prioritize “near impact” behavior, not just “interesting” behavior.
Not every alert needs a war room. Not every incident needs an executive briefing.
Build response tiers that map to consequences:
The most mature programs aren’t the ones with the fewest incidents. They’re the ones who can say:
That’s operational maturity. That’s resilience.
For security leaders, “incident ≠ crisis” shouldn't be just semantics, it’s how you protect your team and the business.
When every incident becomes an emergency:
A healthier pattern is precision:
Sometimes the best thing a leader can do is say:
“This is an incident. We are on it. Right now, there is no evidence of impact.”
That sentence builds confidence, not fear.
For practitioners, this mindset shift is freeing, and also clarifying.
Because it lets you focus on the work that creates leverage:
In other words: the things that stop bad days, not just bad signals.
If you want to operationalize “incident doesn’t have to be a crisis,” try these moves:
Security will never be perfect. Enterprises are too complex. Threats evolve too fast. Humans click things. Vendors get compromised. Tools misbehave. Stuff happens.
The win is not “nothing ever happens.”
The win is: when something happens, it doesn’t become a crisis.
That’s what a modern detection and response program should deliver:
Because incidents are inevitable.
Crises are optional.